WeChat Moments hashtags
Whether hashtags work in WeChat Moments, what tapping one does, and how many to use in a Moments post.
Updated
Quick answer: Yes — hashtags work in WeChat Moments. Type # followed by a word (no closing #) and it becomes a tappable blue tag that opens related Channels videos, Moments and search results. Use one or two relevant tags; Moments is a personal feed, and a block of hashtags reads as spam.
Specs at a glance
| What to know | |
|---|---|
| Syntax | #word — no closing # |
| Result | A tappable blue tag |
| Tapping it opens | Related Channels videos, Moments and WeChat search results |
| Available since | WeChat 7.0.17 (2020), rolled out gradually |
| Recommended | One or two tags per post |
How Moments hashtags differ from Xiao Hong Shu topics
On Xiao Hong Shu you pick topics from a list and they drive discovery. On WeChat, Moments are seen mainly by people who are already your contacts, so a hashtag is less about reach and more about context — grouping a campaign, naming an event, or linking the post to search. The syntax differs too: WeChat uses #word with no closing #, while older Chinese conventions (as on Weibo) wrap the topic as #topic#.
When to use a hashtag in Moments
- A campaign or event name your contacts may search for, such as
#中秋限定("Mid-Autumn limited edition"). - A recurring series, so people can tap to see earlier posts.
- Not for reach alone — stacking popular tags does not show your post to strangers the way it might on other platforms.
Brand accounts and WeCom
Brands post to Moments from staff personal accounts or through WeCom customer Moments, where each customer sees at most three company posts a day. A consistent campaign tag across those few posts helps customers connect them.
How Space Avocado helps
Space Avocado keeps hashtags per channel on the same post, so your WeChat caption can carry one campaign tag while Instagram gets a fuller set and Xiao Hong Shu gets its own topics. When the post is due, the iOS app hands everything to WeChat and you post it from your own account. See Xiao Hong Shu and WeChat planning.
Frequently asked questions
Can you use hashtags in WeChat Moments?
Yes. Typing # followed by a word creates a tappable blue tag, a feature WeChat added in 2020 with version 7.0.17.
How do I write a hashtag in WeChat Moments?
Type # directly followed by the word, for example #咖啡. There is no closing # in WeChat Moments.
How many hashtags should a WeChat Moments post have?
One or two. Moments is a personal feed seen mostly by your contacts, so more tags add clutter rather than reach.
What happens when someone taps a Moments hashtag?
WeChat opens related content: Channels videos, Moments and search results for that tag.